On Thursday I attended a breakfast briefing at the IOD in London held by Ashridge Business School and the International Business Leaders Forum (IBLF). The event was held to launch a new piece of research undertaken by Ashridge and the IBLF entitled ” Leadership in a rapidly Changing World – How business leaders are reframing success”. Presenting in an interview format were Matthew Gitsham from the Ashridge Centre for Business and Society, Mark Foster from the IBLF and Sir Stuart Rose past CEO and Chairman of Marks and Spencer. The research explores the role that today’s business leaders are taking and looks at the implications for leadership in a world where business leaders are getting increasingly involved in the conversations that previously only political leaders and NGO activists would engage in.

LONDON, ENGLAND - OCTOBER 28: Sir Stuart Rose, Chairman of Marks and Spencer, officially opens the newly completed shopping centre 'One New Change' on October 28, 2010 in London, England. The shopping centre, which is located adjacent to St Paul's Cathedral, contains two floors of shopping, numerous cafés and restaurants as well as office space for 3000 city workers. (Image credit: Getty Images via @daylife)
Sir Stuart Rose is seen as one of those leaders who successfully married corporate social responsibility and the commercial needs of the organisation during his time at Marks and Spencer. During the debate Sir Stuart insisted that business today has no choice but to engage in CSR if it is to have longterm success. He also insisted that business should not be demonised but seen as a force for good as in his view we have nobetter way to engage in wealth ccreation.
These are the keychallenges in our society today that business need to deal with according to Sir Stuart:
- Speed – the rate of pace of change in the world where something happens on the other side of the world and it takes 60 seconds to reach us here.
- Scale – over half of the world’s largest financial entities are businesses now rather than government institutions.
- Democratisation – everyone wants a say and with social media,they can have their say too.
- Global recession – our governments cannot deal with it all so business has the opportunity to get involved.
- Trust – People do not trust governments anymore but are still looking for people to trust. Some are looking to businesses and other organisations to trust in, for example, Marks and Spencer, John Lewis Partnership, etc. How do we rebuild trust?
Leaders are the ludites holding things back
This is what Sir Stuart said can be found at the top of an organisation. He believes the true agents of change to be the young people in an organisation and the consumers and that the leaders’ role is to open a door so that all that information coming from these groups can then reach the management or “frozen middle” as he termed it. Once that happened the “frozen middle got it”.
When asked what are the necessary characteristics for a leader today the following came up
- Authenticity
- Courage
- Stamina
- Bloody mindedness – know when to stick to your guns. You can change the way to get to the destination but know where you are going.
- Look outside the window
- Cooperation / Collaboration
- Humility
- Unafraid to make mistakes – just don’t make the same mistake twice…
Role of business schools in leadership
Now this was an interesting one as according to Sir Stuart there seem to be one main role for business schools and that was to enable the network of people that will stay with a leader throughout. He was very clear that the people you meet at business school are the people who stay with you throughout your career. It is clear also that business schools will need to look at not only how they sustain and nurture those networks but also how they continue to teach the basic skills and behaviours required of leaders and add this new dimension to it too.
So quite a few very interesting points for me:
- Responsibility of business leaders to look at the long term when it comes to balancing the CSR agenda with their responsibility to create wealth.
- The lack of trust in today’s society and how we look to businesses and their leaders as the new trusted leaders in society
- The role of business schools to not only teach a leadership skillset but to also nurture the networks that are created there.
- Leaders today now have to deal with the ever increasing speed and scale of change
- A leaders’ role in making sure that the younger employees and the organisations’ consumers have a voice.
What are your thoughts?
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